The Life 717 is a faith-based clothing brand

The Life 717 is a faith-based clothing brand created by S.M.L fashion , a prominent North American music producer and filmmaker. Known for her artistic vision and community-driven mindset, Lafrance designed the brand to blend streetwear culture with powerful spiritual symbolism.

The numbers 7 and 17 carry deep biblical meaning and are central to the brand’s identity.

• 7 is widely recognized as the number of divine completion, spiritual perfection, and God’s finished work.

• 17 represents victory, overcoming trials, and the restoration of faith.

Together, 717 symbolizes a life grounded in purpose, triumph, and God’s guiding presence — the message at the heart of the brand.

Beyond fashion, The Life 717 is committed to giving back. The brand hosts charitable events, fundraisers, community outreach programs, and giveaways, ensuring its mission is felt both spiritually and practically.

Specializing in original hats, hoodies, and t-shirts, The Life 717 caters to a wide range of customers who appreciate both style and meaning. The brand can be found in urban clothing stores, faith-based shops, and across major online platforms, making it accessible to supporters everywhere.

The Life 717 — where faith, culture, and community meet.

Thelife717